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New Format MPG Track Days Off To A Good Start
The Motor Press Guild (MPG), the largest automotive media association in North America, re-launched its annual Track Days media event with an all-new program this week on Oct. 14-15 at the Hilton Pasadena, the Rose Bowl, and Willow Springs International Speedway.
Pulling in elements from business retreats and professional conferences, the re-imagined MPG Track Days program included a discussion panel led by A-list media, presentations from industry executives and exclusive test drives of more than 50 new cars, trucks and SUVs on public roads, closed courses and an historic raceway.
Chris Kersting, CEO of SEMA, the trade association representing the $33B automotive aftermarket industry, shared his insights on the latest parts and accessory trends ahead of the SEMA Show. The SEMA (Specialty Equipment Market Association) Show, scheduled for November 4-7 at the Las Vegas Convention Center and plays host to more than 130,000 attendees and is where the industry comes to do business. For the first time in the Show's nearly 50-year history, the general public will be invited to partake in the action at a separate event called SEMA Ignited after the Show closes.
MPG Track Days' professional media panel this year, entitled "Secrets of Success in Automotive Journalism," was moderated by Sue Callaway, editor-in-chief of THE AUTO 100 and senior contributing editor at Fortune magazine. Callaway and the panel shared insights on what it takes to be an influential journalist in today's complex media world. Panelists included "BJ" Chris Woodyard, auto industry reporter at USA Today; "The Retiring" Mark Vaughn, west coast editor at Autoweek; "Just a grateful blogger" Michael Harley, west coast editor at Autoblog.com; "From radio to video" Micah Muzio, managing editor for video, Kelley Blue Book; and "Managing Motormouth" Michelle Naranjo, editor-in-chief at Autobytel.com. A second panel discussed the role of technology in the auto industry, from design to driving.
As in years past, MPG journalist members drove and evaluated vehicles from nearly every automaker in various environments on road, off road and on track. A back-to-back comparison test of compact SUVs and luxury sedans were staged at the historic Rose Bowl, followed by a street drive through scenic Pasadena. On-track drives at Big Willow and Streets of Willow courses were held at the historic Willow Springs International Raceway in Rosamond, CA. An off-road course through the hills overlooking the Raceway hosted a selection of trucks and SUVs, including the incredibly capable 550hp Lingenfelter Chevy Reaper pickup truck.
"Our track event has always provided a vital comparative driving experience for professional journalists to evaluate several cars in a short amount of time," said Joni Gray, MPG president. "This year, we've stepped up our program with newsworthy speakers and hands-on instruction to provide our members with even more content to fill the stories, reviews, TV segments and podcasts they create in the automotive media space."
MPG members were treated to a special ride along in a 2015 Nissan GT-R NISMO - one of only three in the country -- with 2011 Nissan GT Academy winner Bryan Heitkotter.
On the evening of Oct. 14, the gala dinner prepared by celebrity executive chef Gina Rodriguez was served. Rodriguez was a contestant on Food Network's hit show, Chopped. In the morning following the dinner, members were transported between the Hilton Pasadena and Willow Springs on Wi-Fi enabled luxury corporate coaches, which allowed members to network and be productive on the 90 minute ride each way.
MPG Track Days was open to all Motor Press Guild members, but only journalist members were credentialed to drive vehicles.
For information about becoming a member of MPG, please visit www.MotorPressGuild.org, or follow us on the MPG Facebook and Twitter pages.
Presenting Sponsors:
SEMA - Specialty Equipment Market Association
Nissan North America
Participating Sponsors:
Volkswagen of America
Mitsubishi Motor Sales of America
Mercedes-Benz North America
Lingenfelter
Cadillac
Chevrolet
Mazda
Ford Motor Co.
Subaru of America
Kia Motors
Hyundai Motors
Chrysler Corp.
Jeep
Fiat
Alfa Romeo
Infiniti
Honda North America
Acura
BMW North America
Volvo
Toyota
Scion
MINI
Porsche Cars North America
Jaguar
Land Rover
Tesla Motors
NVIDIA
Newspress
PR Newswire
(ht: Doug Stokes - MPG Track Days Committee)
... notes from The EDJE
